Effectiveness of news releases
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News releases have become the go to way of announcing newsworthy information for companies and communicators alike. Not only are they a way to get free publicity without using paid advertising but they are also inexpensive to prepare and distribute. If this sounds like a good option for you, you need also know how to measure their effectiveness in order to improve content in the future.
We have written an article on the key metrics that will help you measure the effectiveness of your news releases and given some tips on how to analyze them. Find more information at
http://bit.ly/press-releases2
Enjoy!
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